Street marketing is a form of marketing that uses out-of-home advertising to promote products and services. It mostly relies on word-of-mouth, personal interactions with customers, and unconventional advertising techniques. Generally, it’s an effective way to reach consumers in their natural environment and can be done virtually anywhere.
The main objective of street marketing is to increase the visibility and awareness of a product or service in a given area by increasing exposure to people outside their homes.
Why You Should Take Advantage of Street Marketing
Street marketing has the power to draw people’s attention to your brand and facilities in a compelling manner. Your experiences with effective street marketing campaigns might include character mascots in costumes, large statues, and loud, attention-grabbing signs scattered throughout a park.
These unconventional strategies involve unusual tools that may seem odd at first glance. However, they’re effective in attracting new, prospective customers. The benefits of street marketing are numerous, so let’s look at some of them.
1. Increases Brand Awareness
Street Marketing campaigns raise brand awareness and help keep your customers feeling connected to your products or services. Because these campaigns can’t be muted, there’s a high chance your target demographic will get to see them.
2. Forge Bonds With Your Audience
This marketing method makes it possible to curate unforgettable experiences. That way, your products will linger and be imprinted into their minds long after your campaign has ended. This is largely because you’ll be eliciting emotional responses from your audience.
3. Generates A Buss Effect
With street marketing, you’ll be able to provide your audience with a one-of-a-kind experience. When you impact one person positively, they’ll be more likely to tell their family or friends about your campaign or business. This leads to a ripple effect as more and more people get introduced to your brand.
4. Escape Digital Hindrances
Unlike digital ads, people can’t “skip” your ads, so you’ll be able to get close and personal with your target demographic. And since you can present fun, engaging, and easily consumable content, you’ll be able to share your message in a unique way that won’t be prematurely dismissed.
5. Better Recallable
Humans are creatures of habit, and introducing something that breaks that monotony by enticing them, even for a few seconds, will be impactful! So making sure you stand out will make your brand linger in their mind.
6. Reflect Your Brand Values
Tailoring these campaigns is pretty simple, and you can authentically share your company’s unique voice and personality. This contrasts with the fact that traditional options like email tend to be redundant and are usually ignored. Consider going the following routes instead:
- Get a friendly mascot to welcome customers and pose for photos
- Car wraps that are seen driving around
- Place thought bubbles that appear near the plate to demonstrate what the meal “thinks”
You can always check in with an experienced event staffing agency to learn the best option for your business.
Street marketing can be done in many ways, and one of the most popular ways to do it is with promotional items. However, street marketing requires a lot of creativity and innovation to be successful. This is where companies need to invest more time and resources to make it work.