Employee brand is what drives an employer’s reputation. It includes everything potential candidates see when researching your company, including messaging and branding, career sites and micro-sites, social media, and content marketing.
The employer brand means more than just posting a job description and employment benefits. It’s about what your company stands for in the minds of potential employees and how you present yourself to the world—a reputation that can make or break your candidate pipeline.
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Employer branding is a core part of the recruitment process, which means it must be an essential component of your recruitment strategy. Here are 5 reasons why it is important.
1. Spend Less
A strong employer brand can provide a good return on investment for recruitment marketing. If your company is known for great benefits, an open and respectful culture, and growth opportunities, candidates looking for their next role will be attracted to your careers page. The recruiting process will save you time, money, and energy.
2. Total Employee Experience
Are your social profiles sending the right message? The quality of your employer brand starts with your employees. A solid employer brand will make them proud that they are part of your organization, while a poor one might cause them to look elsewhere.
Your company’s social media presence can make or break your employee brand. How you market your employment opportunities and culture directly impacts the values and work preferences of those who view it. Your employees will be proud to work for an employer who cares about their well-being, but so will any potential job seekers looking to join your team.
3. Enhancing Employee Involvement
When you commit to employees, they are no longer viewed as assets but become part of the brand. The outcome is now a fully engaged workforce that adds value to your company and each other by providing solutions that make your company more dynamic and efficient.
Employee engagement is essential to a high-performing organization. You must promote a culture of employee engagement within your company and set the tone with your executives and managers.
You are your brand, and so your business must reflect it. Talented professionals will work with you to achieve your shared vision of success if you have a strong brand. Good employees make good businesses; a company’s most valuable asset is its people. Ensure that you offer a solid brand, so prospective candidates choose to work with you over other employers.
5. Diverse Workforce
Candidates are looking for more than just a paycheck when they come to you. They want to work for a fun and rewarding company with a culture that fosters creativity, innovation, and excellence. When you market yourself as an employer of choice, you’ll get more applicants from all backgrounds. Only by being authentic will you attract and retain the best talent for your organization.
Millennials no longer have time for the old way of doing business. You must invest in your employer’s brand or watch your talent slip away to the competition. It’s no longer a question of if you should be doing employer branding but how you can do it better.