(Last Updated On: June 26, 2022)

In the present digital world, a well-designed website is crucial for the online success of your business. But due to constant advancement in the domain of website development, it sometimes become confusing to decide what web design strategies to follow for the success of your website. To have a professional looking and appealing website developed for your business, you can hire services of a top web development company in Delhi or India as the top companies are aware of the latest trends and develop user-friendly websites at economical rates.

In the following paragraphs we are going to discuss a few factors that should be taken into consideration for developing a professional and appealing website.

Essentials of Website Development

With the use of advanced tools and trends in the field of website development, you can enhance your company’s website design which can be very beneficial for the overall success of your business in terms of public image and profitability.

Tools and trends in the domain of website design evolve as quickly as the digital technology itself. So, it is essential to stay updated with the evolving trends to enhance your website design and user-friendliness.

Here are a few ways for updating your website:

Designing for Conversion

One of the main objectives of creating a website for your business is to attract visitors to your business through call-to-action.

Whether it’s signing up for company newsletter, filling out a form or making a purchase, letting customers perform their desired action is a crucial aspect of a good website.

There are various ways of designing a website for conversion and yet integrating a beautiful design.

• Bring Focus to the Landing Page

With colorful and interesting pictures and graphics that represent your business is the easiest way to grab the attention of your visitor and to keep their focus on your site’s landing page.

• Use Directional Clues and Cues

There are many ways to guide your visitor’s attention to the things you want them to perceive and this is an important aspect of a professional website.

• Be Above the Fold

It is important to keep all the major icons of your website like search, navigation and social buttons “above the fold” so, that essential information can be seen immediately prior to scrolling. This will allow visitors find what they are looking for.

• Use Aesthetic Designs

Your website can speak a lot about your business just by looks alone. With the integration of aesthetic designs that represents your company’s culture can result in increased conversion rate.

Designing for User-friendliness

Likewise to the fundamentals of conversion design, another important aspect of a good website is user friendliness. There are 4 important factors to take into consideration to make your website user-friendly:

• Navigation – Is your website searchable? Is the navigation icon easily visible on its landing page? Is there a sitemap for the visitors? Can they easily see my location and working hours?

• Readability – Is the text written clearly to read? Is there proper contrast between the background color and text color? Is the font readable?

• Load Time – Does your web page load in 5 seconds? Does it take more than 10 seconds for the images to load? According to statistics people are less like to devote their time on web pages that take longer time to load.

• Clean & Simple Design – Are the web pages organized? Are they clean and consistent? Is the design appealing?

Designing for Responsiveness

Today, everybody uses smartphones and tablets for drawing information about everything. It has made is necessary to develop websites that are mobile-friendly and responsive. Responsive design has become important for your website to ensure its success in this highly competitive world. Further, responsive websites get better search engine rankings in comparison to other websites. You can take help of a professional website development company in Delhi or India to get a responsive website developed for your company at economical prices.