(Last Updated On: February 3, 2023)

These days, launching a business isn’t that hard. Long gone are the days when entrepreneurs needed vast experience or huge investments to bring their ideas to life. Now, even a college student can start a business with almost no effort. All they need is a viable business idea and probably a professional paper writing service to do my homework online and give them more time for this venture and support them academically.

While starting a business isn’t that hard, marketing it is. Having no (or very little) experience and money, advertising a brand can seem like a real challenge. But that’s where content marketing steps in.

According to HubSpot, 82% of marketers are heavily investing time, effort, and money in content marketing. This form of advertising is one of the most cost-effective and winning ones. So if you want to promote a student business, content is your best bet.

Okay, that’s clear. But how do you make the most out of your content marketing efforts? First, check out an unbiased essay writing service review to find yourself a trusted homework helper to write my paper for me for best price and get more time for marketing. And secondly, read this article by a professional academic writer specializing in marketing to learn about the top four brilliant content marketing ideas from the brands we all know!

Amazon

Amazon is a big-name brand known for excellent service and strong marketing. Its new In-Garage Delivery service might sound like an uncomfortable idea at first, as it requires you to share your digital garage key with a local Amazon delivery man. But their video marketing campaign changed this perception.

A short 30-second advertising video looks incredibly simple and straightforward. According to a professional essay writer online and an expert in marketing, this ad performs an important role – it shows how simple and safe Amazon’s new service is. So there are two marketing ideas that you can borrow from this brand – 1) video marketing is a strong tool for advertising today, and 2) simplicity is the key. Oh, and the ad also highlights that the new service is free right away to capture attention.

Apple

Another awesome content marketing idea is offered by Apple. In 2015, the company launched a cool campaign called “Shot on an iPhone” on social media that shared photos that users made with their iPhones. The genius of this campaign also lies in its simplicity – the brand capitalized on user-generated content, which is both cost-effective and brings incredible results.

In 2022, the brand repeated this campaign and asked users to take macro photos with their iPhones 13 Pro or Pro Max and post them with two branded hashtags – #ShotoniPhone and #iPhonemacrochallenge. As a result, the company received lots of exposure and organic advertisement of its product by simply using its existing customers.

Coca-Cola

Another cool idea for content marketing on social media was invented by Coca-Cola. In order to get everyone talking about their brand, Coca-Cola did a very fun thing – the brand put consumers’ names on its product and encouraged customers to share it on social media. This is another good way to get plenty of user-generated content without effort.

The campaign started in 2011 when the company put the 150 most common names on their bottles for marketing Coke in Australia. Then it spread to other countries. And here’s an interesting fact – this campaign showed that 80% of consumers were more willing to buy a product that was personalized for them in such a fun way. During the first summer, this campaign sold 250 million bottles and cans of Coke in Australia alone.

LinkedIn

If you are promoting a B2B business, there is no better brand to look up to than LinkedIn. This professional social media platform is known and used all across the globe. And a big part of it is thanks to the company’s great content marketing.

LinkedIn prefers to use time-tested marketing tactics. In order to promote its platform, the company focuses on delivering high-value content regularly. However, they go far beyond traditional blog posts and create their own e-books. Their e-books confirm LinkedIn’s expertise in marketing and set it apart from the competition. And there’s no wonder why this tactic works. According to studies, 34% of B2B brands are using e-books in their content marketing, whereas 57% of B2B consumers find them helpful and effective in terms of marketing.

Pro tip: Of course, if you are a student entrepreneur, you might not have enough time to write such long-form content yourself. But you can always delegate your college tasks to the best assignment writing services and get more time for this endeavor!

The Bottom Line

Today, content rules in the field of marketing. With its help, you can establish your credibility and get your business noticed without exceeding your budget. You only need to know how to use content marketing effectively.

Now, you have some ideas to get started. Turn for top-rated essay writer help in USA to delegate your assignments and start implementing these content marketing ideas to get your own business noticed!