(Last Updated On: February 14, 2023)

You might have already heard people saying that it’s essential for every business to have a website. But why is that so? Having a website for your business can help you create brand awareness. Remember, brand awareness allows you to grow your business. Additionally, a website lets you show your work to prospective clients. Whether you’ve just started your business or it has been in the industry for a while, creating a website allows your business to gain more attention.

However, as time passes, the competition in the business world increases. As a result, it’s time for you to work smarter to grow your business. So, what should you do? You need to make your website flawless to ensure your business thrives! Ensure you don’t miss any part of the customer journey. Remember, every site element should be perfect, from your homepage to checkout.

Are you confused about how to make your business website stand out? Here are some ways to make your business website unique.

1. Boost Your Site’s Visual Appeal  

Do you know a lot of individuals are more fascinated by components of a site, like the graphical elements, than its content? According to the latest study, about 60-80% of consumers assess the site’s reliability based on its visual layouts, such as images and videos. As a result, this makes visual appeal a critical element in transforming visitors into customers.

So, how can you boost your website’s visual appeal? Here are some tips:

• Use images: Pictures allow customers to visualize the product, resulting in better sales. Even if you don’t have the money or time to use original pictures, consider using stock images. Not sure which stock photos to use? Consider using sites like dreamstime.com for stock photos.
• Professional templates: Make sure you choose a modern yet professional template.
• Add colors: Spend some time to figure out the vibe of your site and consider what the color will say. Does your website need mate, black and white, and cool or vibrant colors to tell your story?

2. Invest in Good Writing

Many entrepreneurs think writing isn’t an essential aspect of websites. However, that’s not the case. Good writing on your website helps you build a strong relationship with your audience and interest them in return. Trust us, well-written content can drastically impact your overall campaign.

Even though there are various types of copywriting on the web, some of the most important ones include the following:

• Writing to describe: Most of the writing you do on your site pages will be to offer information. This information should include aspects like what you do, who you are, and the features of your products. As much as possible, this content should be focused on customers in its brief and language.
• Writing to persuade: You can use persuasive writing for landing pages, sales pages, sidebars, and anywhere you want customers to take action on your site. However, make sure your writing is subtle and focused on customers.

3. Make it Mobile-friendly

One of the best ways to make your business website stand out from others is to make it mobile-friendly. After all, this demonstrates to your target audience that you’re adaptive, flexible, and meeting their demand by innovating your product offerings. Not just that, it makes the customer journey flawless, offering your customers a sense of trust and authenticity.

Not just that, mobile-friendly websites offer visitors the ability to instantly contact your business using clickable buttons. Optimizing your website to be mobile-friendly in content and formatting enables your SEO content to be more effective.

As a result, your website will rank higher in search engine results when potential clients use your phrases and keywords in searching, allowing you to grow your business. Whether your potential customers are searching on mobile or desktop, your mobile-friendly website will make Google happy and give you better rankings.

4. Create a Flawless Checkout Page

About 65-70% of individuals browse business websites, add items to their carts and then abandon them. Do you know what that is? The complicated checkout procedure, unexpected delivery charges, and the need to sign in are three major causes why consumers abandon their carts. Well, these reasons are related to the checkout procedure, making it essential to create a seamless checkout page.

But how can you build a flawless checkout page? Take a look at these tips:

• Avoid Ads: Keep in mind not to put any advertisements on your checkout page. After all, you don’t want anything that might break your audience’s attention as they’re about to purchase the items.
• Use ‘Buy Now’ buttons: These buttons provide a fast and easy solution for the audience, serving as a shortcut to checkout. Implanting this button creates a seamless checkout page, helping your website stand out.
• Allow guest checkout: While visitors creating an account improves your chances of converting them into a customer, it can demotivate a potential customer due to the extra steps. Therefore, add a ‘guest checkout’ feature in your feature.

5. Write Helpful Product Descriptions

Remember, every website must have product descriptions. After all, you might miss out on sales and click without adding interesting product descriptions. Therefore, ensure you focus on your customers and target them with words or descriptions related to their challenges and goals. This gives your customers the feeling that you understand what they want from you, making them feel cared for.

So, how can you write helpful product descriptions? While creating a product description, outline those benefits that explain to your customers how your product can make their lives easy. Not just that, but make sure you’re using natural tone and language, which you can use in a real discussion to help your customers relate to your business and its products.

Alongside, don’t forget to use powerful phrases and words that encourage an emotional reaction, allowing you to sell your products. Another crucial factor to consider is to avoid keeping your product descriptions lengthy. Even if there is plenty of information, hide it behind the button ‘read more’ or cut it down into bullet points.

Final Thoughts

As competition increases, making your business website unique and different becomes challenging. But don’t worry; we’re here to help. Look at the abovementioned ways and see how you can make your website stand out from competitors, allowing your business to thrive in the market.