(Last Updated On: February 9, 2024)

In today’s competitive market, it’s not enough for a general contractor to be skilled at their craft. They also need to be savvy marketers. With the right strategies, they can attract more clients and grow their business.

This article will delve into six practical marketing tips that can give general contractors an edge. From leveraging social media to understanding the power of referrals, these tips are designed to help contractors stand out in a crowded field. Stay tuned to learn how to take your business to the next level.

Tip 1: Build a Strong Online Presence

In today’s digital age, no business can afford to neglect building a solid online presence. It’s not enough to simply exist in the physical world. For general contractors, a robust online footprint can significantly boost visibility and attract potential clients.

One move contractors need to make is the creation of a professional website. They should consider hiring an expert designer to ensure their website’s design is sleek and user-friendly. Important pieces of information like contact details, team bio, portfolio of past projects, and testimonies should be prominently displayed. A visually appealing and functional site holds power in winning clients.

Furthermore, contractors should utilize online directories. Getting listed on renowned platforms such as Angie’s List, HomeAdvisor, and Yelp could offer contractors exposure to prospects specifically seeking their service. It’s also a marvelous opportunity for clients to leave reviews, which may encourage new potential clients.

SEO (Search Engine Optimization) is another tool contractors can’t overlook. By optimizing their website for search engines, contractors can increase their website’s visibility and ranking in search results which increases potential customer reach.

The boom in social media platforms provides another splendid avenue for reaching a wider audience. Pinterest, Instagram, LinkedIn, and Facebook are just a subset of platforms where contractors can engage potential clients with regular updates, engaging content, and direct messages. A well-constructed, active social media presence can foster brand loyalty as well as attract new clients.

Lastly, content creation is a powerful strategy for online marketing. By publishing relevant blog posts on their website, general contractors can prove their expertise in the field and give consumers another reason to hire them.

These strategies come together to construct a powerful online presence rendering contractors significantly more visible to potential clients. The digital age we live in offers multiple avenues for growth, and it’s up to the contractors to tap into them effectively.

Tip 2: Utilize Social Media Platforms

Social media platforms aren’t just for selfies and food pics anymore. These networks have evolved into powerful tools for businesses of all sizes. General contractors are quickly realizing the benefits of integrating these resources into their marketing strategies.

Being active on social media helps contractors showcase their work, connect with clients, and grow their online presence. Whether it’s a beautiful kitchen remodel on Pinterest, a well-crafted home addition on Instagram, or a practical home improvement tip on Facebook, there’s ample room for a contractor to demonstrate their expertise and engage with the public on these channels.

To make the most out of social media platforms, it’s integral to choose the ones that align well with a contractor’s business and the customer base they hope to attract. For example, Instagram and Pinterest are highly visual platforms that work well for showcasing completed projects and progress pictures. LinkedIn is a professional network that’s optimal for networking with other businesses and professionals in the contractor’s niche.

Here are some practical ways contractors can leverage these platforms:

  • Showcase completed and ongoing projects: Sharing high-quality photos of work can help clients visualize their projects and build trust in the contractor’s capabilities.
  • Share client testimonials: Positive reviews from satisfied clients can help build a positive reputation and credibility.
  • Engage with the audience: Regularly answering queries and comments helps to create a rapport with potential clients and fosters a sense of community.

By integrating social media into their marketing strategy, general contractors can effectively use these platforms to showcase their work and interact with both potential and existing clients. This approach not only helps them stand out in a crowded market but also builds a loyal customer base that will drive continued growth.

Tip 3: Showcase Your Previous Work

In the contracting business, showcasing previous work serves as a powerful marketing tool. It’s a way to demonstrate competency, quality of work, and ability to complete projects. By highlighting past successful projects, contractors can give prospective clients a sneak peek at what they can expect.

Photographs are probably the most effective way to capture and display past projects. They’re visual, telling, and offer a potential client an idea of the quality of completed projects. It’s also an ideal method for contractors to display their artistry, creativity, and attention to detail – which are essential factors in this line of work. Using high-quality images is crucial. Blurry or poor-quality pictures could reflect negatively on a contractor’s professionalism.

In addition to photos, client testimonials can be powerful. They serve as social proof of the quality of work and client satisfaction. It’s a good idea to include short and succinct testimonials as part of the showcase. Current and potential clients may find it useful to read about the experiences of previous clients.

Leveraging social media and their official website, contractors can upload a gallery of photos from finished projects. Details about each project, such as the scope of work, challenges faced, and how they were dealt with it, can be included to provide context.

Additionally, using video walkthroughs of completed projects can further enhance a showcase. Videos give a fuller, more holistic view of a project and can truly demonstrate the contractor’s ability.

There isn’t a one-size-fits-all approach to showcasing previous work. It’s about presenting past projects in optimal light, and it varies based on the contractor’s style and the kind of work they specialize in. Quality matters over quantity. Prioritize showcasing projects which deeply reflect the capabilities and strengths of the contracting business. It might be tempting to display as many projects as possible but remember, it’s about quality over quantity, not the other way around.

Tip 4: Implement an Effective SEO Strategy

In the digital age, it’s impossible to ignore the significance of search engine optimization (SEO) in any marketing strategy. For general contractors looking to boost their online presence, an effective SEO strategy can ensure their business appears in relevant search results. This visibility can be instrumental in driving more traffic to a contractor’s website.

A noteworthy component of SEO is keyword research. This involves identifying and using words or phrases that potential clients might use when searching for services online. By embedding these keywords in their website content and blog posts, contractors may increase their visibility in search engines. Moreover, local SEO is particularly crucial for contractors, as it helps to attract customers in their specific geographic area. For example, a keyword phrase like “best home remodeling contractors in New York City” can help a contractor based in NYC to rank higher in local search results.

The design of a contractor’s website can also affect SEO performance. For example, mobile-friendly websites are favored by Google. Fast loading pages, easy navigation, and high-quality content also significantly improve SEO performance, thus driving more traffic to the site.

Contractors should also utilize the power of Google My Business (GMB), an invaluable tool for local SEO. By creating and optimizing a GMB listing, contractors ensure they appear in Google Maps and local search results. This platform allows businesses to show off reviews, share updates, and provide essential information like opening hours and contact details.

In addition to deploying these techniques, it’s crucial for contractors to monitor and adjust their SEO strategies based on analytics and performance metrics. A consistent review of SEO performance can help in identifying areas of improvement, enabling contractors to enhance their online visibility continually.

A consistent SEO policy not only boosts online presence but also helps construct a better brand image. It aids in showcasing the prime aspects of a contractor’s work, thereby attracting potential clients. However, remember, SEO needs time to bring results. Patience and consistency are key to a fruitful SEO strategy.

By incorporating these methods, general contractors can pave the way for a higher inflow of business opportunities from the online sphere. Those who master the art of SEO may find their services in high demand, proving the old adage true: If you build it, they will come. Except in this digital era, “building” extends beyond bricks and mortar to include a robust digital presence as well.

Tip 5: Leverage the Power of Referrals

Referrals are a potent tool in any contractor’s marketing arsenal. They’re more than just recommendations from a past client – they are bold endorsements of the contractor’s work quality, trustworthiness, and reliability. When a person’s trust and respect is earned through professional craftsmanship, they’re likely to spread the word and recommend his services to others. This word-of-mouth marketing strategy can help contractors secure more clients.

One might argue that you can’t control who refers you to their friends or family, and they’re right. But, it’s important to actively foster an environment where clients are more likely to refer your services. This can be achieved by consistently delivering high-quality work and exceptional customer service. A satisfied client will naturally become an ambassador for your brand.

Contractors can take it a step further by implementing a referral program. Offering incentives like discounts on future services or a small gift to clients who bring in new business can motivate them to keep referring. It’s not only a way to thank them but also keeps your brand at the top of their mind for future projects.

Here are some ways the contractors can promote their referral program:

  • Include a section about it on your website.
  • Regularly post about the referral program on your social media platforms.
  • Mention it in follow-up emails sent to the clients after a project completion.
  • Have business cards or flyers handy to inform clients about the program.

In today’s hyper-competitive market, having a proactive referral strategy can significantly enhance a contractor’s visibility and reach. But remember, the foundation of every referral, regardless of the incentive, is always exceptional service and high-quality results. The value of your work must speak for itself. The better the work done, the better the chances of scoring a referral. So, stay devoted to delivering premium service and use referral power as an extension of your commitment to client satisfaction.

Tip 6: Network with Other Professionals in the Industry

Regardless of the industry, building relationships is a cornerstone of successful growth. Similarly, networking is an often overlooked yet highly effective marketing strategy for general contractors. Consistent engagement with industry peers and professionals can result in collaborative opportunities, shared resources, and access to new clients.

Networking can take various forms for general contractors. Local trade shows, industry conferences, and construction associations are prime circumstances for face-to-face networking. Contractors can present their competencies, learn about industry trends, and establish connections with industry professionals.

In addition to these physical events, there’s a growing trend towards online networking, particularly on professional networking platforms like LinkedIn. Contractors can join industry-specific groups on these platforms to connect with professionals both locally and globally. They can share their expertise, contribute to discussions, or even ask for advice which not only builds relationships but also increases their visibility and credibility within the industry.

When networking, it’s important to approach it as a two-way process. While the ultimate goal might be to grow their business, contractors should also focus on providing value and help to their network. An ideal scenario could be a contractor recommending another contractor’s specialty for a job he cannot take on and having that favor returned in the future.

Engagement in local community activities also serves as a tremendous networking approach. Involvement in these events can enhance the contractor’s reputation as an active and responsible community member. This can lead to better relationships with potential clients and promote a positive public image.

Through networking, general contractors can create fruitful relationships that directly benefit their marketing efforts and overall business growth. However, it’s worth noting that networking is a long-term commitment that requires patience, persistence, and genuine relationship-building efforts.


The world of contracting is dynamic and competitive. For general contractors to stand out, they’ll need to harness the power of effective marketing strategies. From leveraging social media and building a robust online presence to understanding the importance of referrals, there are numerous ways to attract more business. Showcasing previous work, implementing an effective SEO strategy, and engaging in networking are all crucial elements of a successful marketing approach. Contractors who consistently deliver high-quality work and exceptional customer service will find that their reputation precedes them, leading to more referrals and business opportunities. It’s a journey of commitment, patience, and genuine relationship-building efforts. With these six marketing tips, contractors are better equipped to navigate the competitive landscape and grow their business.