Making your website more visible in Google search results for pertinent keywords or phrases is known as SEO, or search engine optimisation. SEO aids in naturally increasing site traffic. When shopping for a service or product online, customers are likelier to choose one of the first 10 results from a search engine.

The following SEO strategies can help your website rank for the keywords you’re after. A better grasp of how to raise your rank and check backlinks is always a good thing, even though you probably won’t use all of them.

On-Page SEO

The technological procedures used to optimize a page’s tags, text, pictures, internal links, and other components that increase its exposure to search engines are called on-page SEO. It improves rankings and user experience by optimising the title tags, inbound links, HTML code, URL, graphics, and other on-page aspects of websites. 

One of the most crucial forms of SEO in digital marketing, on-page SEO directly impacts your website’s position and public exposure. Although search engine crawlers consider a website’s overall content, page-by-page ranking is still used. It’s essential to concentrate on optimising each component of your website.

Off-Page SEO

Off-page SEO is anything you do to promote your website outside Google’s search engine results pages. It requires acquiring high-quality connections from trustworthy websites in the same field as you and good online forum reviews from users. Having links from reputable websites may have a significant impact on how your site is ranked. 

White-Hat SEO

Whenever anyone uses the term “white-hat SEO,” they refer to SEO methods that adhere to the policies and guidelines that Google and other major search engines set forth. While ensuring the authenticity of your website per the terms of service of the search engine, white-hat SEO raises your search engine rating on the SERPs. White-hat SEO strategies are the most effective way to create a profitable website.

Black-Hat SEO

Black-hat SEO capitalises on the shortcomings in the search algorithm used by the firm to rank higher in Google’s search results. Spammy or sponsored link-building tactics, keyword stuffing, cloaking, etc., are utilised to rank higher in search engine results. These methods produce results immediately, but if Google discovers them, they may have a detrimental effect on your website. So it’s recommended to stay away from black hat SEO.

Technical SEO

Technical SEO is a subset of SEO that focuses on technical element optimisation and on-site audits to boost website performance and SERP rankings. The primary goal of technical SEO is to increase the performance of your website’s functionality and effectiveness. For instance, websites with extremely responsive designs and crawlable architecture frequently receive higher ranks from search engines like Google.


You can get away with completing only on-page tasks at a time if you’re just starting with site optimisation. But you’ll need to apply various SEO strategies and check backlinks if you want to improve your search engine rankings significantly. Even if you don’t employ all six of these SEO techniques, you should at least be utilising the first three. You must employ every technique at your disposal if you want to rank well, regardless of the type of site you are attempting to rank.