(Last Updated On: January 24, 2023)

Video Production is currently one of the most prominent techniques to promote a newly launched business. A lot of platforms like Instagram, Facebook, and Youtube have started to deliver short-duration content to their audience. Since the rise of short content like reels and shorts, the attention span of people has significantly reduced. Earlier, organizations could organize camps to promote their business and reach a larger audience base. But now, it’s almost impossible to hold a group of people for a session for even just a couple of minutes. The audience is only fond of watching short content these days. So, now, the key technique involves using short content to promote a business. This is where video production for business comes into play.

Video Production Process

It is often believed that the process of video production has only one phase and that is the development of the video. But no, the truth is that video production has three phases namely:

●       Pre-Production

●       Production

●       Post-Production

The production phase is something we are all aware of. Almost everyone has a rough idea about the production phase and that this is the phase where the actual creation of a video takes place. But what are the pre-production phase and the post-production phase? These are the two terms that people are unaware of. Well, in this article we are going to discuss the same.

Pre-Production Phase

Before a video starts getting created, its planning is done. When a video is being produced for business purposes with an aim of attracting as many people as possible then it is very important to plan how the video is supposed to be made to make sure that the purpose for which the video is being produced is served. The main tasks involved in this phase are planning, research, problem-solving, and organization of the ideas altogether.

Let’s talk about all of this in detail.

●       Video goals: The first thing that needs to be very clear to the whole production team is what exactly is the goal of the video being produced. What are we aiming to achieve? It is when you get the answer to this question that you’ll be able to lead the production process successfully.

●       Budget: It is important to set budget constraints before the actual production process begins so that no budget-related issues surface later in the production phase.

●       Project Timeline: Another crucial thing to do is to decide on a project timeline for the production of a video to make sure that deadlines are met without compromising the quality of the delivery.

●       Script creation: The production of a video is always successful when the content to be added to the video is well-scripted. Creating a script for the video makes it easier for us to make any changes beforehand and even helps in creating the project timeline for the video.

●       Production Equipment: Once you are done with the idea, the script, planning, and even the research part, next you want to know what equipment will be needed by you to create the video. Getting all the equipment together is crucial to start producing a video.

Post-Production Phase

Okay, now what’s after a video has been produced? That’s it, right? Well, no. We are still left with the post-production phase. Just as the pre-production phase and the production phase are essential to make a stunning video, the post-production phase is equally important to make sure the purpose of the video is served and that the customers are content with the video delivered to them. This is the phase where customer feedback is taken and any necessary changes are made accordingly. Reviewing of the video is also done in this phase. Let’s see what is done in the post-production in detail.

●       Review: Once the video is produced, a thorough review of the video is performed to make sure there are no errors in the video and that it will serve its purpose appropriately.

●       Editing: The post-production phase also includes the editing of the video to add any effects, sound effects, music, or adjust the graphics quality of the video.

●       Working on customer feedback: When a video’s production is finished it is sent for customer feedback. It is on the basis of this customer feedback that if any changes are necessary they are made. Changes can include modification, insertion, or omission of content.

●       Final Delivery: After performing all checks and making sure that every task has been completed, the production team finally turns in the video to the customers.


We hope you are now well aware of the different phases of the video production process. Dividing the whole production business into three phases makes it easier for video production companies to make efficient teams and allot each of them the work of one phase. In this way, the final output produced is ten times better.