LinkedIn Marketing is the most precious network platform to grow your business. These ideas will help you to get a clear vision about using social media platforms.
- LinkedIn is a social media platform that can be used to build brand awareness and consumer relationships.
- Publishing engaging content using LinkedIn can be marketed to potential customers and partners.
From building connections and creating partnerships to generating leads and increasing your brand awareness, there is so much you can do with LinkedIn that makes it an invaluable addition to your digital marketing strategy. LinkedIn is a professional platform designed to help you build and maintain business relationships.
To help you navigate this as a marketing platform, we’ve compiled 15 LinkedIn marketing tips you can use to find new clients, partners, and ultimately grow your business.
What is LinkedIn marketing?
This isn’t just for professionals and job seekers. Millions of professionals use LinkedIn every day to grow their networks and careers, as well as we can use it to grow our business. This media tool exposes you and your business to millions of connections that you can use to build relationships with people and other businesses to build your brand.
Significance of marketing strategy
LinkedIn is less about selling or marketing your products when considering other social media platforms. This is why having a platform-specific marketing strategy is so essential. Hence the network consists of an entirely different audience, it requires a different approach to achieve the desired results.
You need a specific plan for LinkedIn to give you the consumer reach and results you want and attract your connections and other businesses.
How to set up your LinkedIn page
Having a LinkedIn company page is just as important as having a website for your business. You can create a LinkedIn Company Page for free as long as you have a company name and email address. We’ve taken information from LinkedIn’s help page to show you how to set up a page for your business, step by step.
1. On the LinkedIn homepage, click the Work icon in the top right corner
2..Select “Create a business page” and choose an option from the list that matches the type of page you need for your business.
Below are the choices for Business types:
- Small business
- Medium to large business
- Showcase page
- Educational institution (school or university)
3. Fill out your page details.
9. Make your company page matter.
It’s also important to have a consistent and up-to-date presence for your brand with your own business profile page. The images, colors and content on this page should be consistent with your website and any other company social media profiles. The page should be updated regularly so that the brand is active and appears to be an ongoing business. We’ve all had the experience of coming across a company’s social media profile that’s updated once a month or, worse, hasn’t been updated in months.
10. Claim your custom URL.
“This is especially important for people who have a lot of contact with potential clients – especially for those who [are in] professional services and the B2B sector – because when meeting with someone they have not yet met, many people will search Google for the name of the person with whom they’re meeting to learn more about them. Claiming your custom URL makes it more likely your LinkedIn profile will rank at the top of those search results. – David Erickson, principal at e-Strategy Media
11.Complete the summary section on your own profile.
“The summary section is the most overlooked. It has 2,000 characters to address your target audience, directly and persuasively. Use full sentences, write in the first person and address their weak points clearly and succinctly Many people prefer to go on LinkedIn [over] a website. Most times people want to connect with the person before the product or service, and this is your chance to introduce yourself to clients and clients. Also include your contact details at the bottom of the summary section. Even if it’s somewhere else on your profile, it makes it easy for people to get in touch with you. – Susan Tabor-Kleiman, consultant, speaker and owner of Your Professional Writer.
12. Think of it as a numbers game.
“I’ve learned that marketing on LinkedIn is more of a science than an art. I know that every Wednesday I will reach at least 2,000 C-level executives. These six will become client conferences, exhibiting and speaking at a cost of about $10,000 per conference,$250 of which goes to LinkedIn for a Premium account. I can afford a few hours of my time a week longer than I want to swallow the $40,000 a year pill I know most of my colleagues spend, attending an average of four conferences a year. – Greg Taylor, owner of Telecom Law Attorney.
13. Avoid hard sells.
Treat LinkedIn like any other form of marketing you do and stay on top of the latest trends. Learn about content marketing and inbound marketing, and apply these strategies to this network. There are a lot of people acting like 1980s sales reps on LinkedIn, so be smart and don’t become one of them. Nikki Hammett, Global Marketing Manager, NashTech Ltd.
14. Start with connections, then build relationships.
Understand that LinkedIn is a social network for professionals to connect with other professionals. A business owner can and should connect with prospects, strategic partners, referral partners, and other business owners. And once those connections are made, the business owner can decide how to nurture specific connections to grow the relationship.” – Charlene Burke, CEO of Search by Burke
15. Post high-quality content.
“Good content can be highly targeted and should accomplish two goals. First, it should teach others how to solve a problem or how to do their job better. Then it establishes you as a thought leader in that space. Each aspect naturally leads to more business if you offer them real value..” – Michael Riley, co-founder of Boxter
