(Last Updated On: July 10, 2022)

Infographic is the type of content where you share informative content to your followers. Regularly sharing content on Instagram undoubtedly provides several benefits to brands and businesses. Regularly shared content plays a major role in increasing brand awareness, attracting new website visitors and thus creating a loyal customer base. 

According to statistics, 72% of Instagram users state that they purchased a product they saw in the app. However, reaching your target audience is not something that will happen immediately. For this, you should produce content that is compatible with your own audience and put this process on a routine. The main purpose of using the infographics is to attract the Instagram users, however, you can increase the visibility by buying Instagram Followers. 

How to Make Informative Instagram Posts with Infographics? 

Before you start creating Infographics for Instagram, it’s important to understand how your followers use the platform. For example, there are different reasons why users visit your Instagram page and Instagram stories. 

In a survey of 10,000 Instagram users who use the platform at least once a week, researchers found that users are more likely to go to Instagram Stories for brands’ live or behind-the-scenes content. In addition, users visit their Instagram feeds to learn more about the products and services offered by a particular brand. 

Also, infographics and animated infographics are great types of content for introducing people to your services or sharing updates about your product. For example, a fitness professional. By regularly posting fitness infographics, she saw a 700% increase in Instagram engagement. If you want to learn how to create an infographic for Instagram, continue reading our article.

How to Create an Infographic? 

The first step you need to follow to achieve the success we mentioned above is to create an infographic. You have three options for this; 

• Design an infographic from scratch 
• Design an infographic using a template 
• Or find yourself a designer to design an infographic for you

Make Your Infographic Instagram Compatible 

The long-form format of infographics is one of the challenges of posting infographics on Instagram. Also, you cannot resize an infographic for Instagram. 

However, with some tools and techniques, you can make your infographic Instagram friendly. These tools and techniques are as follows; you can cut your infographic out of the dimensions determined by Instagram and share it as pages. You can create infographics in any size you want in design tools like Canva. Posting the infographics can increase your engagement rate many times, however, you can simply buy Instagram Likes to focus on engagement rate. 

Share your infographic on Instagram 

If you have completed all the steps above, you can now share your infographic. But before sharing, you should pay attention to Instagram share sizes. You can check if your content fits these dimensions in the table below.
While writing your Instagram caption, you should pay attention to the following; 

• Put the most important content at the beginning of the headline so it’s always visible. 
• Always include a call to action in your caption. Encourage your audience to like, comment and share your photo. 
• As for hashtags, create your own branded hashtag. Many businesses use hashtags to launch a new product, manage an Instagram campaign, promote an event, and collect user-generated content.

When using hashtags, you should pay attention to the following; 

• See what hashtags your competitors in your industry are using and how many. 
• Test your own Instagram posts with various amounts of hashtags and see which works best.

The Value of Infographics for Marketing

Today, nearly all brands use infographics to deliver relevant information to their target audience. For this reason, it is no longer so easy to stand out from the competition. We need to find creative and appropriate ways to present them to users.

And therefore it is of great importance to know how to adapt them to each social network. If you are one of the few who have not yet started creating infographics for social networks, you should know that using these graphic resources brings many advantages: 

• The human brain processes visual information much better. In fact, it is estimated that 90% of memories are images.
• Visual content is shared 40% more than texts.
• Infographics are information presented visually. On social networks, everything happens very quickly. Users swipe and stop only if something catches their attention. In this sense, it is estimated that the average time available to influence them is between 2 and 4 seconds.
• Increase traffic to your website. If you can summarize the content in the infographic and it is interesting to users, they will be more willing to learn more by visiting your website.
• Enhance your brand image and increase popularity by up to 82%. One of the keys to attracting users is to offer content that is useful and fun at the same time.

Why Should You Use Infographics? 

As a marketer or business owner, making informative posts on Instagram should be at the top of your list. So why? According to customer research, Instagram’s brand loyalty is ten times higher than Facebook and 84 times higher than Twitter. Therefore, you should definitely use these graphics to increase your Instagram engagement.

8 tips for creating infographics

Graphics must support text because they are the means by which a user can store information and understand it. There are a number of hints that can be useful in tackling the creation of an effective infographic:

• Give a quick description of the content.
• Image quality is important. It is best to do this in high resolution and then reduce it so that you do not lose information.
• Create an outline and use the appropriate terms for the topic.
• Take care of the elaboration of the title. The subject must be completely clear.
• Make it adaptable to other types of uses.
• Focus on the goal of the infographic, then make sure it conveys the idea correctly.
• Use short texts. Infographics are successful because they are visual. If you put too much text, they lose their essence.
• Try to use a legible font. Do not use sizes smaller than 12pt. As for the resolution, 72 dpi is enough.

These tips are generic and can be used to create any type of infographics for social networks. However, each platform has its own rules. Above all, when it comes to image size.