How can small businesses grow with WordPress?

Small and Medium businesses drive our economy and thrive on digital marketing. They enrich the entrepreneurial territory with fresh offers or at least a fresh outlook for existing sectors. Small organizations have low investment to make but massive growth potential. It is the need of the hour to have a website associated with each small business and get maximum customer reach using digital marketing strategies.

Here is where WordPress services can help your business. 35% of internet-using businesses use WordPress. Digital marketing is a tricky and ever-changing business, and everyone strives to keep up with all the new trends. WordPress developers handle all the technical stuff while focusing on what you’re doing your best. Many businesses feel they can be a one-stop-shop for all activities, but it is always beneficial to outsource WordPress website development to an outside company. With WordPress, small businesses can seamlessly create websites to serve their businesses, well within their budget.

5 Things to Consider While Choosing WordPress website development services for Your Business

One size surely doesn’t fit all, and your key objective is not to be a part of the herd but to look for exclusive WordPress services that can fulfill your business’s specific needs. Let us look at the most important factors to consider before you settle down with the best services:

  1. Identify the objective and purpose of use of your website

Often, companies are using platforms that don’t meet their needs or are built on a completely off-the-track platform.  This won’t solve your purpose. Identify your goals – what do you expect from your website, do you want to market your products or services through your website, or do you intend to grab sales directly from it. Go with low cost-effective options that can be a completely custom build. If you don’t plan to use blogs or SEO, you can use a simple one-page HTML website instead.

  1. Professional and technical ability

So now you have a strong website to display your products – is it the end of the story? You need to regularly update your website technically and follow trends to keep it in the form to attract potential leads. If you know how to use the website, you may have a major impact on your company’s success. You can use the WordPress services to apply their technical expertise in the recovery and maintenance of websites, control selling, using tracking and survey results.

  1. Budget

You have the freedom to use free or paid WordPress websites for a fully customized build with a custom database, features, and more. Do not undermine the credibility of low-cost options as they are very capable of handling large companies. Some of the world’s largest e-commerce brands are running on these readily available tech stocks, generating millions of dollars a day.

  1. Theme customization options

Thousands of free and paid themes, give you affordable access to elegant website designs and features that you can customize to suit your needs and branding. You can go for custom animations or something unique, with the help of a robust front-end and back-end team to create them from scratch. This kind of one-off customization can be quite expensive, but for some companies, it’s well worth the effort.

  1. Easy updates and available resources

Many WordPress website development services have a lot of online resources to help you in generating user-created and video content.

The Advantages of using a WordPress professional agency of experts for your business website.

  1. You save money

Outsourcing to a WordPress development agency will give you more time to develop great strategies for your clients. You also gain access to an expert team of professionals and specialists who have complete knowledge about technicalities and the latest trends with decades of experience.

  1. You Get More Than Just A Beautiful Website

You might only expect a compelling and user-friendly website, but you may also be served a website that is optimized in a variety of ways improving its position in search engine results.

  1. Safety and Security of customer’s data

Ensuring the security of your WordPress website and the protection of all your data is an ongoing process that must constantly adapt to new realities. You may need to spend a fair amount of time making sure everything is up-to-date, to ensure that your customer’s data is secure. High-profile hacks are real public relations disasters that can have a lasting negative impact on a company’s image and reputation.

Other benefits of employing WordPress professional services are:

•  Content management and marketing

•  E-book and Email marketing

•  Metrics and ROI

•      Online branding plus marketing tips

•  SEO, Social media and blogs, and Web design

10 Reasons to Use WordPress to Enhance Your Business Website

Since 2003, which is even older than Facebook, Twitter, and YouTube, WordPress has become the most popular blogging software and one of the best content management software for websites other than blogs. Consider switching your business website to the WordPress platform for the following reasons:

1. Ease of use

WordPress is user-friendly with an intuitive interface and is very easy to use. It follows a simple technology that significantly reduces the time required for formatting. Updating your website regularly becomes quick, easy, and hassle-free. No wonder 14.7% of the top 100 websites use WordPress. 

2. Mobile-friendly and responsive website

Associating your website with a sturdy WordPress platform helps you sell your goods and services effectively and offer value to your potential customers. It is a great website builder that makes it easy to create websites without applying any coding knowledge and you don’t have to hire expensive web development professionals. It’s easy to create highly responsive websites that are accessible 24/7 via your mobile device.

3. The blog is built-in and ready to use

Originated as a blogging platform, WordPress has built-in blogging capabilities and can be easily integrated as needed. You can also set up RSS / email subscriptions for your blog that can help you grow your business and improve your website.

4. Create UX-centric web resources for clients

This dynamic and interactive platform gives you free themes and plugins that small businesses can use to build UX-centric business websites. It improves the functionality of your website, making it easier for your viewers to navigate your site.

5. Search engines love WordPress sites

The code that is used by WordPress is quite simple, allowing search engines to easily read and index your website’s content. It renders meta-tag keywords, descriptions, and titles that can be optimized for specific keywords, allowing search engines to be optimized very accurately.

6. Build an online customer network

WordPress helps a solid association of your website with top-notch e-commerce sites and helps your business in attracting new customers. This is also an opportunity for data collection/lead generation allowing you to construct a robust customer network and increase revenue.

7. Your website design is 100% customizable

WordPress makes your website 100% customizable, allowing your brand to shine on your website and provide your visitors with a unique experience.

8. Provides technical assistance and expertise

SMEs generally launch technical support on their WordPress site to enable customers to submit consumer complaints and feedback, track legal remedy timelines, and receive satisfactory support services.

9. No HTML editing or FTP software is required

WordPress is a standalone system that helps you create new pages or blog posts, upload images, modify the text, post documents, add video files, construct image galleries, etc. without using additional HTML or FTP software.

10.   Create a knowledge resource

You can start your series of knowledge resources and create a detailed knowledge guide for their target audience and customers. With the help of your WordPress website, you can also create and host user forums around these resources to build your community. This is also a great business promotion opportunity.

Conclusion

Taking an initiative to start up your small business for the first time can be a significant challenge. Fortunately, with WordPress, you don’t have to worry about performance-impacting issues, and you will be empowered and enriched with a website that can help you grow your business and attract more viewers. WordPress expertise can help you build and polish your responsive business website to start promoting your small business right away.