In the world of sports watches, one brand that has stood the test of time is TAG Heuer. This is because their watches are designed to perform well regardless of the conditions the athlete competes under. Though not many people know that the brand has been expanding so fast and is so prolific at churning out new watch models.

In this article, we’ll feature seven collections of the brand. One of these might best suit your style and preference! If you would like to know more about TAG Heuer and its watch collections, keep reading to find out more! You might enjoy yourself.

See The Seven Collections

In over 160 years, the TAG Heuer brand has grown into a massive seven-collection array of highly desirable watch models. Each collection has a particular theme behind its name. So sit back and relax. This will introduce to you each collection and the reason it was named as such:

1. The Link

You may be surprised to find out that this watch collection was created because of the unique shape of its bracelet. The designs of other watch collections and even watches of other brands out there usually start with the watch itself. One look at the models of The Link collection, and you will agree that its bracelet is indeed eye-catching yet functional.

Despite the whimsical shape of the bracelet links, durability was not ignored. In fact, the bracelet was put under stress tests just to see if it would last rough usage.

2. Autavia

One creative aspect of the Autavia watches is that you can interchange its straps and bracelets when you like. So for one day, you can rely on a stainless steel bracelet, then switch to a rubber strap instead. The next day, switch up one more level, and you can use a calfskin leather strap.

Incidentally, this is the oldest collection in the TAG Heuer arsenal and possibly the most high-performance watch collection, too. It was conceptualized originally to mimic the dashboard counter in rally cars and fast planes.

3. Monaco

This collection is rather unusual even for TAG Heuer because its watches feature square faces. Monaco may take some getting used to if you’re familiar only with the round faces of conventional wristwatches.

The crystal part of the watch is made of sapphire, so this is a cool choice for anyone who values durability. Sapphire can’t be scratched by most substances (excluding diamonds which are the hardest substances known to humanity).

4. Aquaracer

If you dig water sports such as surfing and diving, then the Aquaracer may be the ideal collection for you. Its watches are said to be perfect for pursuing adventurous water sports since each watch is designed to be waterproof and completely submersible in water.

Another cool aspect of the Aquaracer collection is that it offers ladies’ versions as well. So who says water sports are just for the big boys? Big girls want to get in on the action too.

5. Formula 1

One Hollywood actor was once described as having a personality that “races 100 mph into a brick wall”. Of course, that was an exaggeration, but that could well describe the Formula 1 collection’s potential customers. Anyone who would deliberately get into the driver’s seat of a Formula 1 racecar is either insane or extremely talented at driving.

If you think you have what it takes to pursue Formula 1 racing, then this collection might be for you. Of course, even racecar drivers have to do other non-racing things, so you can also use this watch for your regular life. Some might even use it as a formal dress watch if you can pull it off.

6. Carrera

This is another collection devoted to speed devils who thrive on the adrenaline produced during professional car racing events. It looks a bit more formal than the Formula 1 watches, so it can be safely used as a formal dress watch too.

Each watch is actually a chronograph. Its hands are designed to glow in the dark, making it safer for drivers who like to drive fast at night. The inspiration for this is race car drivers who can’t stop to peer at their watches during a very competitive and fast race. One quick glance can spell victory or disaster for such drivers.

7. Connected

This is the most advanced TAG Heuer collection yet since each Connected watch is actually a smartwatch in itself. You will find advanced technologies built into each Connected watch, including the following:

  • Touchscreen
  • Heart rate sensor
  • Gyroscope
  • Accelerometer
  • Compass
  • GPS
  • One-click rapid strap change capability

This watch collection is thus ideal for any sports enthusiast. You can rely on a Connected watch if you are a cyclist trying to master a new route, a runner attempting to improve your route time, a golf enthusiast who wants to score that hole in one, or simply a beginner at everything sports.

Whether you are a daily fitness buff or weekend warrior, there is a Connected watch that you can acquire to meet your sports and fitness needs.

How to Care For Your Valuable Watch

A TAG Heuer watch will require regular care and maintenance even though each is a high-quality item in itself. Here are some tips that will help you maintain the quality of your timepiece:

Always Verify the Warranty Upon Purchase 

The dealer where you bought your genuine TAG Heuer watch should have advised you that your timepiece has a one-year warranty. This covers the functionality and water-resistance capability of the item.

Never Let an Unauthorized Service Center Tamper With Your Watch

Only authorized technicians at a TAG Heuer Official Service Center should be allowed to open and fix your watch. Letting others fix it will violate the warranty and probably ruin your watch.

Avoid Exposing Your Watch to Magnetic Fields

Electricity generates strong magnetic fields, which can damage your TAG Heuer watch. Avoid putting your watch close to gadgets and things that rely on electricity.


Everyone will agree that a TAG Heuer watch is a valuable timepiece that is a sound investment in itself. Pick the right watch for your preference and needs out of these seven collections. Then submit it to the right place for regular maintenance and repair when necessary. That way, it will last you a long time without the need to be replaced.