Modern businesses rely heavily on reputation. Just running a strong marketing campaign isn’t enough. You need to make sure your online presence is clean and trustworthy because reputation can have a big impact on sales. Most consumers today research a brand or product online before committing to a purchase. If you want to boost sales, investing in a good reputation management company is the best choice. Here’s a look at what you can expect from a reliable agency:
1. Conduct an Audit
A reputation management professional needs to understand what they’re dealing with before they can form a plan of approach. That’s why they conduct a comprehensive audit first. They use sophisticated analytics tools to look at your brand mentions, reviews, testimonials, citations, etc, to understand what your reputation is like.
Once they have a good idea about your online presence, they compile the information in a detailed report. This information is usually the foundation for a reputation repair and management campaign.
2. Discuss the Audit Reputation
Once the report is ready, the marketer will discuss it with you during the consultation. A reputation management company will often provide a free consultation or include the consultation costs in their affordable packages. During this meeting, you can discuss your concerns and goals, ask questions about reputation management services, and discuss the timeline.
The marketer will explain everything they found in the reports in detail and answer any questions related to your campaign so you can make informed decisions.
3. Provide a Quote
Once marketers understand how much work needs to be done to achieve the results, they will provide a detailed quote to you. You can study this quote, compare it with estimates from other vendors, and determine whether it fits your budget. Most marketing companies have affordable packages and retainer service options so you can choose what works for you.
It is a good idea to get quotes from two or three different vendors so you can find an option that provides the most value. Clients can also discuss the packages with their marketers to find where they can cut corners or save money on services. A trustworthy reputation management agency will provide honest and straightforward advice on the matter.
4. Devise a Strategy
The agency will start working on reputation management immediately after they’re hired. They will develop a customized strategy based on the information you provide and their own research. Different issues require different approaches. For example, removing unwarranted negative reviews from Google is requires a different approach compared to improving your presence on the first page of Google.
The marketer will come up with a detailed strategy with proven techniques to help you get desirable results.
5. Repair Your Reputation
The process of repairing a brand’s reputation can take time. Removing unwarranted negative reviews doesn’t take long but pushing negative content back to the second or third page of the SERP may need some time. Your marketer will provide an approximate timeline and tell you when you may start seeing results.
You will receive regular reports on how your reputation management campaign is going. Most agencies provide weekly or monthly reports based on the client’s preference. If you have engaged a reputation management companyfor the short term, it is a good idea to get weekly reports.
6. Monitor Your Reputation
A good agency will actively keep track of your online reputation. They will set up alerts to monitor mentions, look at social media comments, and even track things like blog posts that speak of your brand or products critically. Active monitoring can help you address the situation quickly before the negative feedback can have a broader impact on your reputation.
A reliable reputation management company will help ensure your business has a good reputation over the long term. They will set up systems to monitor your online presence on key platforms like Google, social media sites like Facebook and Instagram, and other search engines like Bing.
A good reputation management agency will provide a wide range of services that will help improve your online presence significantly. You just need to make sure the company is reliable and has a good reputation. Look online for good reputation management companies and book a consultation with them.
Lucas Noah, armed with a Bachelor’s degree in Information & Technology, stands as a prominent figure in the realm of tech journalism. Currently holding the position of Senior Admin, Lucas contributes his expertise to two esteemed companies: OceanaExpress LLC and CreativeOutrank LLC. His... Read more