Video ads are vital to any marketing strategy, but it can be hard to continually come up with new content that resonates with your audience. To ease your creative block, we’ve come up with a list of ten video promo ideas to boost the performance of your next ad and turn it into a smashing success.
1. Announce a New Contest
One way to get your audience’s attention is to hold a contest. People are naturally competitive and love challenges that encourage them to take action to win a prize or award.
For instance, you might ask your audience to create a funny meme or answer a trivia question, with the winner receiving merchandise from your company.
2. Show Off Your Company’s Team
Many times, consumers are familiar with an organization’s products, but they never meet the team or see what really goes on behind the scenes. Pick an employee to showcase something unique about your company that will interest your clients.
Remember, ads are short, so you’ll want to edit your video to highlight the most captivating points your employee makes.
3. Create a Jingle
When you think back to some of the most memorable ads you’ve seen in your lifetime, many likely contain a catchy jingle. Jingles are short songs containing taglines highlighting a company’s products or services.
Try creating your own jingle for your next ad. With a few listens, your audience will remember the song, improving brand awareness for your company.
4. Demonstrate Your Product
Product demonstrations are some of the most uncomplicated videos to make—and often some of the most successful. You can use them to showcase the benefits of your merchandise to your audience.
For instance, if you sell e-bikes, you could create a video showing someone riding one of your bikes across town or on mountainous terrain.
5. Product Comparison
Do you have a few competitors you’d like to take down a notch? Consider a product comparison video. Product comparison videos are a great way to highlight the benefits of your merchandise over those of your competition.
Try not to be too overly critical of your competitors. Instead, simply highlight the features of your products that provide value to your clients and let them speak for themselves.
6. Reference Upcoming Holidays
Holiday videos are a great way to connect with your audience. For instance, you might create a Valentine’s Day-themed video to highlight your restaurant’s special menu or an Independence Day video to show off your company’s barbecue grill.
You can also incorporate some humor into your holiday videos. Most people enjoy comedic videos, especially if they’re sharable.
7. Create an FAQ Video
Do you receive lots of questions about your company’s products or services? Take the time to address them in an FAQ video. FAQ videos can encourage people to purchase with your company, especially if you acknowledge common customer concerns.
It’s important to be mindful of the length of your FAQ video, especially if you plan to air it on Connected TV (CTV). Generally, TV advertisements can’t be longer than 30 seconds, so only focus on the most relevant questions.
8. Request Content from Users
Do you have a large customer base? If so, your clients may be willing to provide their own content to support your business. Use your advertising channels to encourage users to provide content about your brand.
You can reward the best user videos with free products or services. With their consent, you can show off some of the best user-created videos in your ad.
9. Solicit Customer Testimonials
Positive customer reviews are some of the most powerful tools to encourage consumers to purchase from your business. You can ask clients if they’d be willing to share their experience with your company on a video.
You can include several client testimonials in the same ad, increasing your video’s credibility. Make sure you thank your clients who agree to provide their honest reviews!
10. Produce an Offer Video
Most consumers love a great sale, so if you’re offering a special discount on your products or services, share the details via a video advertisement. You can notify your audience of a discount on a specific product or advertise a store-wide promotion on all your merchandise.
If you want to track the performance of your offer video, consider including a promotional discount code exclusive to your video advertisement to better track your customer conversions.
Keep Your Videos Creative
You’ll want to maintain creativity and shake things up when making a video. After all, no one wants to see the same video repeatedly — after a while, they’ll lose interest in your content. Consider some of the ideas listed here when developing your next video ad.
Lucas Noah, armed with a Bachelor’s degree in Information & Technology, stands as a prominent figure in the realm of tech journalism. Currently holding the position of Senior Admin, Lucas contributes his expertise to two esteemed companies: OceanaExpress LLC and CreativeOutrank LLC. His... Read more